consolidates

Cigna consolidates international advertising and marketing organization with IPG

Healthcare large Cigna has consolidated its worldwide organization advertising and marketing account with Interpublic Group, completing a overview that kicked off in February.

Cigna is consolidating its overall internet marketing business with the holding company, which will build a bespoke and flexible staff known as “Team Unleash” to service the business throughout the Cigna and Evernorth makes. The account is a large win for IPG, which held pieces of Cigna’s creative and digital business under McCann and R/GA, respectively.

Cigna ideas to faucet into sources and talent on-demand as wanted across the IPG community, from companies such as McCann Worldgroup,

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