Ocean Casino Vacation resort has a clear message for Reside! Casino & Resort Philadelphia: only at the Atlantic Town resort and casino can friends “go for the win.”
The Atlantic City amusement location submitted a lawsuit Tuesday in federal court docket in Camden against the South Philly location, accusing Reside! Casino & Resort of obtaining engaged in “infringement and unfair competition” by using a very similar advertising and marketing slogan this yr without having consent.
Ocean Casino Vacation resort rolled out its “Go for the Earn” promoting marketing campaign in June as component of an work to carry buyers back again to the entertainment location amid the COVID-19 pandemic, in accordance to the lawsuit.
The Atlantic Metropolis resort and on line casino stated that it put in 5 months and much more than $140,000 developing the internet marketing marketing campaign with its promoting company. Ocean On line casino Vacation resort explained that it then used a lot more than $1.5 million to encourage the campaign across South Jersey and the Philly area by way of advertisements on media platforms and billboards.
On the other hand, just 1 thirty day period later, Dwell! Casino & Hotel released its “Let us Go for the Get” initiative to spur extra small business at the brand-new South Philly amusement location, in accordance to the lawsuit. The on line casino and resort applied its new advertising slogan in adverts on Television, websites and social media, as properly as on a digital billboard close by Ocean Casino Vacation resort in Atlantic City, the fit alleges.
Stay! Casino and Hotel’s advertising marketing campaign was “made with entire know-how and mindful disregard of the rights of Ocean, and are willful, intentional and deliberate acts, produced in bad religion with the intent to trade on the goodwill of the service mark of Ocean,” the lawsuit alleges.
Attorneys symbolizing Ocean Casino Resort also claimed that Are living!’s “unauthorized” use of the slogan “is possible to cause confusion, error and/or deception” that the two amusement venues are connected.
On top of that, Ocean On line casino Vacation resort said that its skill to present providers beneath its “Go for the Get” campaign has now been interfered with. Described by its attorneys as “a exclusive and unique service mark of Ocean,” the Atlantic Metropolis on line casino and hotel submitted an intent-to-use application for the slogan with the U.S. Patent and Trademark Business office in Might.
Ocean On line casino Resort is now trying to get a court docket purchase to protect against Live! On line casino & Resort from making use of the advertising and marketing slogan and mandate the latter to destroy all elements associated with the promoting marketing campaign.
A spokesperson for Reside! Casino & Resort Philadelphia declined to remark. The Cordish Companies-owned entertainment venue opened near the Sporting activities Intricate in February.