PRWeek Global Awards Winners 2021 – Ideal Influencer Advertising and marketing Marketing campaign

Rupert Taylor started soccer club Grenfell Athletic days immediately after the tragic 2017 fireplace at London’s Grenfell Tower, which brought on 72 deaths. The tragedy had devastated a community, and the club provided solace, assurance and unity as youthful area inhabitants recovered. But just after 3 yrs of achievement, the club’s progress was hampered by low spending plan and lack of regional infrastructure.

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W Communications and Brothers & Sisters were invited to devise means to help the club fulfil a lot more of its probable and established about creating a social listening strategy, tuning in to worldwide football news and hand-buying influencers ideal put to emphasize the story.

It set a Grenfell Athletic shirt at the centre of a campaign which was created to equally elevate funds which would protected the extended-expression long run of the club, and be a beacon of positivity in the confront of adversity and tragedy.

A whole of 72 specific shirts – echoing the selection of lives missing in the 2017 fireplace – were presented to a assortment of influential figures from footballers to musicians. These influencers led to a important dialogue on social media, and earned media coverage which includes a video made for the social audience of Sky TV’s Soccer AM.

Making this buzz all around the shirts assisted elevate £30,000, which has guaranteed the club’s future for a more three a long time, such as the start of a women’s group and a new summer months programme for younger gamers. And it was all reached with zero finances.

Judge’s comment:

“A basic idea executed wonderfully. It’s a key illustration of how a sturdy but perfectly-crafted concept product can drive organic and natural awareness, influencer buy-in and donations. The recognition driven on a purely zero-funds foundation is wonderful.”


Extremely Counseled

100km of prevention by Orange 360° for League From Most cancers

The Peruvian League Versus Most cancers and Orange 360° produced ‘100km of prevention’ by functioning with advertisers on the southbound route from the country’s money to its shorelines – white stickers have been put on billboards to imitate the impact of sunblock. Extra than 5,000 pores and skin care appointments had been built at League Against Most cancers services, 400% extra than through the same interval in the earlier year.

Shortlisted

Received milk? 2. – Weber Shandwick for Milk Processor Education Plan (MilkPEP)
Excellent Marc Jacobs Influencer Marketing campaign – COTY for Marc Jacobs Fragrances
The Gillette Barber Council Methods Up – Ketchum for Gillette
ZX: Almost everything is Cake – W Communications for Adidas